Programme Overview
Marketing Executive (Level 4) 15 month programme + End Point Assessment | Nationally recognised qualification
Fully funded – there’s no cost to you as a learner. You’ll earn a real salary in a paid, full-time role from day one.This programme develops the creative, analytical and project management skills needed to plan and deliver effective marketing campaigns. You’ll learn to manage channels, create content, and turn research into results – helping shape strategy and build brand impact.
Who It’s For
This programme is ideal for those already working in marketing, or in roles with creative or client-facing elements, who want to level up and take more ownership. You might be a Marketing Assistant or Content Creator ready to take the next step.
Bring curiosity, collaboration and a commitment to delivering results – we’ll help you build the rest.
”Great marketers don’t just follow trends - they understand what drives them. This programme will sharpen your insight, boost your confidence, and give you the tools to lead on campaigns that matter.
Skills You’ll Build & What You’ll Learn
What You'll Learn
- Understand marketing theory, brand positioning, and audience behaviour
- Apply market research to campaign planning and messaging
- Work confidently across digital and offline channels
- Use data to measure and improve marketing effectiveness
- Manage campaigns, budgets, stakeholders and suppliers
Skills You’ll Build
- Campaign planning and delivery (SMART objectives)
- Copywriting, content creation and proofreading
- Social media, email, print and video marketing
- Stakeholder collaboration and project coordination
- Data analysis and reporting using marketing tools
- CRM, analytics and marketing software platforms
Qualification & Accreditation
You’ll gain the Marketing Executive Level 4 Apprenticeship, equivalent to a Foundation Degree.You may also complete Level 2 Maths & English Functional Skills, if required. This programme meets the requirements for Affiliate Membership of the Chartered Institute of Marketing (CIM).
What the Programme Looks Like
A blended, wraparound learning experience designed to help you learn and grow every week – with all your progress tracked and supported through our smart learning platform, Aptem.
What You Will Experience
- Monthly training modules led by expert coaches
- 6–8 hours per week of off-the-job training
- Live workshops packed with real-world insight
- Ongoing 1:1 mentoring and coaching
- Online study and practical reflection via Aptem
- Structured on-the-job learning linked to your actual work
- Final End Point Assessment (EPA) to showcase your achievements
Career Progression
Completion unlocks progression into:
Further study options including Level 6 Marketing Manager apprenticeship or Chartered Marketer accreditation
Your Experience as a Futurist
At Diverse Futures, you’re not just starting a programme – you’re joining a movement. As a Futurist, you’ll grow in confidence, build skills that last, and be part of a community that believes in making a difference.
You’ll get access to enrichment opportunities, inspiring events, and a network of peers and alumni who’ve got your back. We’re a proud B Corp with a mission to open doors – and keep them open for those coming up behind.
With safeguarding and wellbeing built into every step, you’ll grow in a place that’s safe, supportive, and serious about your future.
Why Employers Choose Diverse Futures
Unlock your Team’s Potential:
- Apprentices bring fresh energy and enthusiasm that lifts team morale and sparks innovation
- Hiring apprentices helps build a loyal, skilled workforce tailored to your company’s needs
- Fully funded through the Apprenticeship Levy – no extra cost to your business
Programme-Specific Benefits:
- Strategic, data-savvy marketers who deliver measurable results
- Increased brand visibility and campaign ROI
- Talent trained to own projects, manage stakeholders and communicate effectively across the business
Who Can Apply
We believe talent is everywhere but opportunity isn’t.
We back young adults from low-income, diverse, and state school-educated backgrounds to break into industries they’ve historically been excluded from. We champion those already in work, helping them grow, upskill, and thrive.
Our programmes are inclusive and open to people at different stages of life and career. If you’re ready to show up and put in the work, you’re in the right place.
Depending on the level and employer requirements, our programmes are open to:
- School leavers aged 16+ (we’ll guide you if the role requires 18+)
- Career changers
- Jobseekers
- Current employees looking to upskill
To be eligible, you must:
- Have the right to work in the UK
- Have lived in the UK or EEA for the past 3 years
- Be in a role where you can apply your learning (we can help you find one)
- Not already hold a qualification in the same subject
- Not be studying another government-funded qualification
Your training is fully funded, and you’ll earn a salary while gaining real experience in a full-time role.
- We work with employers who value character, attitude, and aptitude to learn, not just CVs.
- We unlock potential so everyone has the chance to thrive.
Testimonials
”This programme helped me step up, speak up, and take real ownership. I now lead campaigns I used to just support - and I love the confidence that brings.
Imran, Marketing Executive Apprentice
Explore More Pathways
Looking for Something Different?
Explore our apprenticeship suites:
Key Insights
Who
This programme is ideal for those already working in marketing, or in roles with creative or client-facing elements, who want to level up and take more ownership.
Career Progression
Completion unlocks roles such as:
Marketing Manager • Digital Marketing Lead • Brand Executive • Campaign Coordinator
